Content Syndication with AppRiver


Thought Leadership

Content Syndication with AppRiver

Kayla Sanderson

At AppRiver, our main goal is to enable our partners with content they need to make them successful in selling and marketing themselves and AppRiver. Often, everything we create for our partners can be shared and used repeatedly. When it comes to dynamic web content, a few rules apply we want to make sure you’re aware of so that Google doesn’t Penalize you (or us) for the rapid and repeated sharing of digital content such as our blogs.

The blogs available in this document have first been published to AppRiver’s blog. This allows our blog to act as the point of origin for the content. With it published, you have a few options on how you can successfully publish the blogs to your own site.

  1. Add Canonical Code
    • Adding a rel=canonical to your snippet of code within the blog post’s page. This allows Google to identify the original source for the content.
      • Without it, Google will choose the original source, which may not be yours or ours, creating a penalty which will cause your web traffic to suffer.
    • Example code for adding a canonical tag to your blog post:
      • <link rel=”canonical” href=””>
    • Preferably this snippet of code will be located inside the <head> section within the markup for the page.
    • For more on Canonical, visit this article to learn more.
  2. Rewrite the Content
    • There are two ways to handle this:
      • Make small edits to the content by adding and deleting certain pieces that fit your audience.
      • Only post the first paragraph of the blog post and link back to the original blog on AppRiver’s site.
  3. Provide Links to the Original Content

Rather than providing full pages or posts on your site with the following blog posts, create a resource page on your site with links out to helpful content provided by AppRiver and your other strategic partners.