Don't Let A Natural Disaster Become A Digital Disaster


Thought Leadership

Don't Let A Natural Disaster Become A Digital Disaster

Teresa Zwierzchowski

Hurricane season doesn't officially kick off until June 1, but Mother Nature has decided to show us that she doesn't care about official start dates.

Latest forecasts from the National Weather Service show an area of disturbed weather off the Florida panhandle that could develop and potentially become a tropical or subtropical depression by the end of the week. That news combined with predictions of a slightly above average hurricane season, proves that now is the perfect time to make sure you and your business are prepared.

In the event of a storm, AppRiver will activate its free Digital Disaster Preparedness Service (DDPS).

First made available in 2005, DDPS is a service designed to prevent businesses from losing email in the event of a mail server outage. It is offered at no charge to organizations facing imminent natural disasters such as a hurricane or flooding.

"We’ve been through severe hurricanes before and they are dangerous, stressful events,” said Michael Murdoch, CEO and president of Florida-based AppRiver. “During a natural disaster, business owners should be focusing on making sure their families are safe — not fretting about lost email that can lead to lost business. Providing our Digital Disaster Preparedness Service to businesses this hurricane season will help them return to normal as soon as possible — and hopefully give them one less thing to worry about during a stressful time.”


So, what exactly is the DDPS?

DDPS is a special offering to businesses that lie within the cone of uncertainty in advance of a hurricane or other natural disaster. The cloud-based service averts email loss and bounced messages by redirecting an organization’s email to one of AppRiver`s secure data centers, while blocking any spam and virus messages. Once the danger passes and connectivity is restored, AppRiver will forward all outage-period email back to the company`s servers.

Registration is simple and typically takes less than 10 minutes to complete. Businesses need only contact AppRiver to receive step-by-step instructions for redirecting their email to AppRiver. Almost immediately, AppRiver will begin monitoring the company`s server activity. When AppRiver detects a loss in connectivity with the email server, its service will begin queuing the business' incoming messages in one of its safely located, hardened data centers until the business’s servers are able to receive email again. Businesses can also choose a setup configuration that allows them to access and respond to email, again free of charge until their servers are up and running.



For more information on AppRiver’s DDPS, please visit:

For more information on AppRiver’s Email Continuity Service, please visit