AppRiver Unveils Free Marketing Tool for Partners


Thought Leadership

AppRiver Unveils Free Marketing Tool for Partners

Kristy McDaniel Baia

For many IT channel partners, the billing, support, sales, marketing, and executive departments all sit in the same office—sometimes even the same chair. Between all their other tasks, it is often hard to make time for marketing. That's why this morning, we revealed a new email marketing tool for our partners. 

Introducing: appMailer for partners

appMailer allows AppRiver’s partners to send pre-templated and co-branded email campaigns to their customers, quickly, easily, and best of all, at no additional cost.

appMailer is easily accessible from within AppRiver’s Partner Portal. While no automated mail service is required to send an email campaign through appMailer, it can be integrated with MailChimp, Campaign Monitor, Constant Contact, or HubSpot. Users can also create an HTML file that can be sent using Outlook.

Cobranding is as simple as uploading a company’s logo and contact information into the email template (once), and all templates are completely editable. Additionally, the email campaign will generate a URL that will be active so long as the campaign is not deleted. This URL can be used as a landing page for customers so that the partner does not have to host it.

To learn more about appMailer, please visit