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There’s no doubt about it: we’ve reached the age of automation, and today’s MSPs are using it to streamline their services in a number of ways. Whether it’s using email templates and workflow automation in CRM (customer relationship management) systems to eliminate hours of repetitive work from the sales process, or pushing customers to self-service portals for logging tickets, automation can allow you to eliminate the repetitive and redundant parts of a job, which in turn can improve employee satisfaction and increase productivity.